Some housekeeping and updates.
- Update to WordPress 4.7.2 Vaughan
- Updates to Themes (Virtue, Vantage, VaultPress etc.)
- Updates to WordPress Plugins
- Remove out of date content
I started this last year, I have used Bing Ads, very little in comparison to google or facebook adverts. However the exam is more intuitive I believe than the google exams with a number of questions referring to when you are charged for a Bing Ad….. when it is clicked!
How and ever I have the Certificate and can use their snazzy badge
As part of my new years resolution, to do a few more certificates, and renew I couple which had expired, I took the Google Analytics Individual Qualification. It did take some rigmarole to navigate to the page, you have to become an agency partner so to speak (an agency of one) and the certificate is part of their partner program with Adwords. Previously you were able to do the GAIQ certificate without becoming a Partner.
I have used Google Analytics since it was called Google Metrics, and it is amazing how powerful it is now. There are 70 questions, which in 90 minutes is a struggle but it is worth doing.
Many people who are using Analytics, and not gaining its full power, and often missing gleaning knowledge which could identify many improvements which would benefit their business.
Had some time off and was browsing around clicked on a link to Twitter Flight School, I ended up doing their two online education courses Executive Leadership and Marketing Leadership, answered the quizes and got a downloadable cert and badge
Happy New Year and all the best for 2017. Some duties so far this year :-