03 Jan

Happy New Year – resolutions, certificates, etc

Happy New Year, I hope 2018 will be a good one. Over the Christmas I did get some time to  look back on the year and at a few things I put off until the christmas down time.

Bing Ads Accredited ProfessionalLast year I resolved to do or re-do some of those online certifications in 2017, I had done the Digital Garage/Google Cert., so I worked my way through Google Analytics Cert.,  then the Google Adwords Certs (Search, Display, Video, Shopping and Mobile), and Mobile Sites, I also did the Bing Ads. Cert., I had also done the HubSpot Email and Content Marketing Certs. which I found quite useful.

Google Adwords Profile

Google Certifications Conor Gilmer

I suppose this years resolution will be to renew the google certs., as they come up for renewal, and perhaps do a few of the other HubSpot.  I actually started when i noticed the Digital Garage had a few extra badges so I spent a few hours doing them, I do notice the latest Certificate from them has Google more prominent on it. I encourage people who have a website to do this course it is not that technical and the videos are excellent.

Google Digital Garage Certificate

Dashboard Digital Garage Google Profile

Digital Garage Google Certificate Online Marketing

11 Nov

Some other courses on LinkedIn Learning

I have a test environment on a linux box, doing some number crunching, and wanted to have it cloned on my laptop so decided to use VirtualBox. So to tune up I decided to do some of the unix courses on LinkedIn Learning.

LinkedIn Learning Courses
  • AWK Essentials – I always found awk surprisingly useful for data manipulation, this is quite a comprehensive course and I would encourage anyone dealing with data, scripting and system/network admins who may need to use it for stuff like analysing log files or tailoring them for spreadsheets etc. to look at AWK as a useful tool.
  • Linux : Overview and Installation – a good intro to linux, background and for me especially salient for setting up linux on a oracle virtual box. Haven’t used RedHat or its derivatives in a while so CentOS will be good to dabble in.
  • SED Essentials – More to follow up on using technologies like AWK, I did the SED course, took about 2 hours. I have used SED in the past to convert data files, with glorious regular expressions to migrate the files to a newer version of s/w.
  • Unix for Mac OSX Users – a long course over 6 hours, I took it over a few days, perhaps a bit long and could have been broken up, would have preferred the vi editor to be used rather than pico/nano but thats being finickey. It is very comprehensive on Unix tools, which i found incredibly useful, even if I have used Unix for years. Tools like grep, tr, sed, cut, diff, find and xargs i found especially salient. the last chapter on Mac Unix specific features is also very handy.
  • Learning vi – as a vim user i did this as a refresher course, and you do learn one or two tricks and short cuts, as well as some more regular expressions.
07 Nov

LinkedIn Learning

I had some time on my hands, and had a cold over the past few days and was staying in. So I decided to follow up on my new years resolution and to do a few more online courses, and I availed of LinkedIn Learning’s week of online courses. There is a vast array of courses, so I decided initially to do some Business courses, and as a technologist I reckon it is good to get some more business knowledge.

LinkedIn Learning Business Courses
  • Accounting Foundations – a three hour course with a quiz at the end of a section, I found this quite useful a refresher on some secondary school accountancy with an american twist.
  • Financial Literacy: Reading Financial Reports – course took a couple of hours and goes through the various Financial Statements and what comprises them. I really enjoyed this course and thought it was valuable.
  • Finance Essentials for Small Business – a 90 minute or so course, with some good points about managing a small business.
  • 5 Tips for building your Financial Life – a short few videos on personal financial goals, very obvious and not as valuable as the earlier courses.
  • 5 Personal Finance Tips – another short few videos on personal finance just pretty obvious tips common sense.
  • Business Math – a few hours of mathematics for business, comprehensive if quite basic, useful if you don’t have a background in math, some interesting analogies and examples.

After going through a few of the business type courses, I decided to do a few Social Media App courses to top up or refresh my skills particularly on the mobile focused social media technologies.

  • Twitter Essential Training – basic yet comprehensive introduction to twitter, takes about a couple of hours to go through, i enjoyed elements I scarcely use, like moments and lists, I actually found it very useful.
  • Learning SnapChat – a social media platform i hardly use, but again a thorough introduction to SnapChat, so I found it beneficial.
  • Learning Instagram – another social media picture and video platform, one which i use from time to time, a comprehensive overview of Instagram from ground zero, I found the sections on filters and manipulating a photo interesting. Only negative is the examples are using the older version of Instagram but beneficial nevertheless.
  • Content Marketing : Social Media – another short course, more tips on and general overview of using social media for marketing.
  • Learning Slideshare – a full introduction to Slideshare perhaps favoured by its parent company LinkedIn. I have only used it previously for sharing notes and accessing notes from other courses.
  • Social Media Marketing : Optimization – takes about an hour a overview of SMM ideas on different platforms and guidelines to optimise use of Social Media. A good reminder of best practices using Social Media.

As a Science graduate with a post-graduate qualification in numerical modelling and simulation, I do like data analysis

  • Learning Data Analysis – again another general course but it does go quite well into the subject. It did take me sometime to adjust to the accent and some of the terminology changes over the years, but i found the course salient. It would encourage you do skill up and do courses in the number crunching and presenting technologies like Excel, Python and SPSS as well as further study of Statistics and Data Analysis.
  • Python for Data Science Tips, Tricks, & Techniques – took me an hour or so to complete this course, and using the Anaconda Jupyter python environment with the exercises worked a treat. A great course to get your hands dirty and use csv, json and python libraries ggplot and pandas etc.
  • Data Science and Analytics Career Paths and Certifications: First Steps – A comprehensive overview of the disciplines and roles and background information. The course was a couple of hours but of great benefit if you were interested in a career in the subject.

Personally the courses i found the most valuable were the Python Tips, and the Financial Literacy and Accounting Foundations courses.

04 Aug

Mobile Sites Certification – Google

Continuing with my ongoing resolution to update certs and do some new ones, I did the relatively new Google Mobile Sites Certification. A couple of hours of tutorials from their “Academy for Ads”, and a quiz after each section and at the end to show you completed the tutorial, then a 90min exam from Google Partners. Much of it is intuitive and close to the tutorials, but some I had to search for terminology just to be sure.

Overall I think it is quite beneficial especially if you are optimising a site for Mobile, or doing a new site with mobile as a major consideration. Anyways another google cert, and a badge to add to my Google Partners Profile.

Google Partners Profile

Google Certifications Conor Gilmer

26 Jul

HubSpot Content Marketing Certified

Getting back to the new years resolution, I took the HubSpot Content Marketing online course and did the exam. Took over 3 hours but some interesting ideas and guidelines in producing and measuring content. I think it is useful to both those with a marketing background and especially for those without.


01 Feb

Google Adwords Certified

As a continuing part of my new years commitment I looked at the Google Adwords Certification, to get certified you have to do the Google Adwords Fundamentals Exam and one other Google Exam from Search, Display, Shopping Video and Mobile. I went through the course content roughly and took on the Mobile Advertising Exam, after some study of the online resources (takes time but they are quite good). I did rush through them thinking I was up against the time but had time to spare, would have been nice to pause and check some of your answers as you were before but I passed, so hurdle one over come.

Then and I had been studying some of the online resources, i decided to take the Adwords Fundamentals course, I had seen much of it before, I reviewed the pdf of the study notes and went through some of the online classes to refresh my memory. The exam was quite intuitive and about half way through I realised i had 120 minutes and not 90 minutes to complete the exam so the last half I took some more time on each question.

Anyways another one completed, later in the year I hope to complete the other elective modules (Promise 😉 ).

Google Certifications Conor Gilmer

25 Jan

Bing Ads Accredited Professional

Bing Ads Accredited ProfessionalI started this last year, I have used Bing Ads, very little in comparison to google or facebook adverts. However the exam is more intuitive I believe than the google exams with a number of questions referring to when you are charged for a Bing Ad….. when it is clicked!

How and ever I have the Certificate and can use their snazzy badge

25 Jan

Google Analytics Certified

Google Analytics Individual Qualification

As part of my new years resolution, to do a few more certificates, and renew I couple which had expired, I took the Google Analytics Individual Qualification. It did take some rigmarole to navigate to the page, you have to become an agency partner so to speak (an agency of one) and the certificate is part of their partner program with Adwords. Previously you were able to do the GAIQ certificate without becoming a Partner.

I have used Google Analytics since it was called Google Metrics, and it is amazing how powerful it is now. There are 70 questions, which in 90 minutes is a struggle but it is worth doing.

Many people who are using Analytics, and not gaining its full power, and often missing gleaning knowledge which could identify many improvements which would benefit their business.

Google Partner Profile

Google Certifications Conor Gilmer

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